Belinda has 10 years experience in marketing, consumer & innovation research.
Following studies at Monash University (B. Commerce – Marketing), Belinda has undertaken a number of large and small scale assignments at Raspberry Research, Innovation & Strategy, The Leading Edge, TNS Global and Bergent Research.
Generating solutions for clients using a variety of research techniques is what she does best. Belinda’s passion is getting to the core of what drives consumers to do what they do!
Traits & highlights:
- Delivering client results
- Creative problem solving
- In depth analysis & conceptualisation
- Proposal writing
- Engaging reports
- Co-creation workshops
- Budgeting & financing
- Depth interviews / ethnography
- Blue sky to micro viewpoints
- Optimisation / value add
- Generate ideas from a unique standpoint
- Client differentiation
- Communicator / people focussed
Client repertoire has included Telstra, Nokia, TRU Energy, Foxtel, SCA, Fosters, CUB, Treasury Wine Estate, Constellation Wines, Mattel, Fleet Partners, David Jones, Woolworths, Subway, AB Foods, Simplot, Microsoft, Origin Energy, Hudsons Coffee, McCain, NAB, GPT (Melbourne Central), AFL, 7-Eleven, Sanofi, QSRH, Medibank Private, Cadbury, Lion Nathan, Realestate.com.au (REA).
Drop me a line anytime for a chat about your research needs.